Last night, I read about visual arguments. The book discussed the importance of images, and how a picture really can say a thousand words. The book gave examples, one being of a picture taken of Kennedy and Nixon during the election/debate, showing how suave Kennedy looked, making Nixon appear uncomfortable. The book talked about how Kennedy won this election and how this photograph might have swayed some Americans. Another example was a picture taken of three firefighters on September 11, as they raised up the American flag in the midst of the debris. The book talked about appropriate use of color when it comes time to create a visual argument.Visual arguments appeal to all three rhetorical strategies.
I can apply this to Unit 3 in different ways. If we write an article, we can strategically use appropriate colors to target our audience when it comes time to our picture. Images have a strong appeal to pathos.
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