2) What we want to say in this ongoing argument: We agree that this “era” is ending. We're trying to argue that It’s not a bad thing, it's become more of the norm especially during the recession. More men are staying at home because more women were able to keep their jobs. Ultimately, we are supporting this change in attitude.
3) Target audiences:
-Young men of marrying age (all races , middle/high class)
-Women of marrying age of (all races, middle/high class)
-Young/middle-aged married couples (all races, middle/high class)
4) Genres/mediums we plan on using for this argument:
- Facebook group- Targeting all three audiences
- Apron- Targeting men. We want to make it appealing to them so that they don’t feel emasculated by staying at home.
- Article- Targeting married couples in a men’s magazine…saying that it's okay to stay home and be, "Mr. Mom".
This will be an interesting topic, as a young married person who's wife gets paid more than he does, I can definitely understand your perspective. I appreciate the concern about us guys being embarrassed. I look forward to seeing this apron and article.
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